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In the same shop grew his older brother Santo, whose interest in fashion will be directed towards the management aspect, and the younger sister Donatella who followed in Gianni’s footsteps and for whom she was muse and right arm until his tragic death in 1997, year in which she took over the role of creative director of the Versace brand. The history of the Versace brand is first of all a family story that begins in Reggio Calabria in the ‘50s when little Gianni played in his mother tailor shop, where he learned the basics of the trade, because if it is true that in the years of greatest success he was called with just about any appellative, he always called himself a tailor.